Game on ball.

An idea conceived in Colombia and brought to life in Canada.

Google Maps and Waze were created to save drivers time. But their shortcuts are increasingly sending traffic through residential streets, putting kids who play street hockey at risk.
So TRUE Hockey fought technology with technology. We created the first tech-enabled street hockey ball that hacks navigation apps into thinking there’s a traffic jam wherever kids are playing, rerouting cars away from the game.
Turning the very technology that created the problem into a way to fight it.
Game on. Cars off.

BRONZE
Cannes Lions 2026
Entertainment Lions For Sport

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Cannes Lions 2026
Entertainment Lions For Sport

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Cannes Lions 2026
PR

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Cannes Lions 2026
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