El carro Ford.

Vallenato is a music genre that has shaped Colombia’s culture and its greatest legend is Rafael Escalona.

So, when we needed to reconnect with Colombia, a country that saw Ford as every other American brand, we decided to do so by connecting with what represents them the most: their music.

We unearthed a song from the 70’s that Rafael Escalona wrote inspired by our cars, but never released, and recorded it featuring Carlos Vives, one of the most important Colombian artists in the world.

SHORTLIST
Cannes Lions 2024
Entertainment Lions for Music

SHORTLIST
Cannes Lions 2024
PR

WINNER
Latin Grammy 2023
Best Cumbia/Vallenato

GRAND PRIX
El Dorado Colombian Awards

BRONZE
El Dorado Colombian Awards