The school of basic economics.

In Peru, 95% of people doesn’t have an adequate financial education, which causes economic problems in their homes. That’s why BCP Bank created: Financial School Bank, turning their offices into an economics school after they are closed, and turning their workers into teachers, this is in order to help Peru have a better education on their finances.

BRONZE
El Ojo de Iberoamérica 2020
Direct

BRONZE
El Ojo de Iberoamérica 2020
Brand experience & activation