The life saving soap operas.

Peru has the lowest number of organ donors in Latin America, but at the same time, the Peruvian TV Soap Operas have the highest audience levels in the country and region. We put these 2 facts together, and we did a crossover. Not Marvel-style crossover, but we made it among the 2 most-watched primetime soap operas by Peruvians.
Unlike famous crossovers that have been done on TV before, ours helped save many more lives and increase awareness throughout a country.
Once again, fiction surpassed reality.

SILVER
Cannes Lions 2019
Health & Welness

SILVER
Cannes Lions 2019
Entertainment

BRONZE
Cannes Lions 2019
Media

GRAND PRIX
El Ojo de Iberoamérica 2019
PR

10 SHORTLIST
Cannes Lions 2019

3 GOLD
3 SILVER
El Ojo de Iberoamérica 2019