The life saving soap operas.
Peru has the lowest number of organ donors in Latin America, but at the same time, the Peruvian TV Soap Operas have the highest audience levels in the country and region. We put these 2 facts together, and we did a crossover. Not Marvel-style crossover, but we made it among the 2 most-watched primetime soap operas by Peruvians.
Unlike famous crossovers that have been done on TV before, ours helped save many more lives and increase awareness throughout a country.
Once again, fiction surpassed reality.
SILVER
Cannes Lions 2019
Health & Welness
SILVER
Cannes Lions 2019
Entertainment
BRONZE
Cannes Lions 2019
Media
SHORTLIST
Cannes Lions 2019
Media
SHORTLIST
Cannes Lions 2019
Heath & Wellness
SHORTLIST
Cannes Lions 2019
Sustainable Development Goals
SHORTLIST
Cannes Lions 2019
Social & influencer
SHORTLIST
Cannes Lions 2019
Social & influencer
SHORTLIST
Cannes Lions 2019
Social & influencer
SHORTLIST
Cannes Lions 2019
PR
SHORTLIST
Cannes Lions 2019
PR
SHORTLIST
Cannes Lions 2019
PR
GRAND PRIX
El Ojo de Iberoamérica 2019
PR
GOLD
El Ojo de Iberoamérica 2019
PR
GOLD
El Ojo de Iberoamérica 2019
Content
GOLD
El Ojo de Iberoamérica 2019
Content
SILVER
El Ojo de Iberoamérica 2019
Media
SILVER
El Ojo de Iberoamérica 2019
Media
SILVER
El Ojo de Iberoamérica 2019
Media
SHORTLIST
D&AD Impact
Community and Civic Engagement
SHORTLIST
D&AD Impact
Health and Wellness
BRONZE
Effie Latam
Media
SILVER
Effie Perú
Media
GOLD
Ideas Peruvian Awards
Media
Highly commanded
WPPED Cream Awards
Highly commanded
WPPED Cream Awards
GOLD
The TV Summit Awards
integration
GOLD
The TV Summit Awards
Social