The life saving soap operas.

Peru has the lowest number of organ donors in Latin America, but at the same time, the Peruvian TV Soap Operas have the highest audience levels in the country and region. We put these 2 facts together, and we did a crossover. Not Marvel-style crossover, but we made it among the 2 most-watched primetime soap operas by Peruvians.
Unlike famous crossovers that have been done on TV before, ours helped save many more lives and increase awareness throughout a country.
Once again, fiction surpassed reality.

SILVER
Cannes Lions 2019
Health & Welness

SILVER
Cannes Lions 2019
Entertainment

BRONZE
Cannes Lions 2019
Media

SHORTLIST
Cannes Lions 2019
Media

SHORTLIST
Cannes Lions 2019
Heath & Wellness

SHORTLIST
Cannes Lions 2019
Sustainable Development Goals

SHORTLIST
Cannes Lions 2019
Social & influencer

SHORTLIST
Cannes Lions 2019
PR

GRAND PRIX
El Ojo de Iberoamérica 2019
PR

GOLD
El Ojo de Iberoamérica 2019
PR

GOLD
El Ojo de Iberoamérica 2019
Content

SILVER
El Ojo de Iberoamérica 2019
Media

SHORTLIST
D&AD Impact
Community and Civic Engagement

SHORTLIST
D&AD Impact
Health and Wellness

BRONZE
Effie Latam
Media

SILVER
Effie Perú
Media

GOLD
Ideas Peruvian Awards
Media

Highly commanded
WPPED Cream Awards

GOLD
The TV Summit Awards
integration

GOLD
The TV Summit Awards
Social